About / Contact

Novatrace Food Informatics is a globally operating non-profit foundation. Our mission is to reduce competition on price with its negative effects on quality with fair pricing for qualitative products, by transparently sharing product quality information with consumers.

Roni Furlan
Founding director
Background: Engineering, Quality Assurance
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Matias Lippai
CRM manager
Background: Customer Relations, Marketing
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Serge Vrijaldenhoven
Technical consultant
Background: IT Infrastructure, Data Security
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Sylvester Baron
Business consultant
Background: Business Process Management
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Joris van Agtmaal
Business consultant
Background: Innovation Management
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Contact us

Please contact us for inquiries about certifying your products and implementing our solutions:

Contact form


Phone
+31(0)20-369-4691

Address
Novatrace Food Informatics Foundation
Keurenplein 41 – C3800
1069 CD, Amsterdam, Netherlands

Financial
VAT / BTW: NL859010168B01
CoC / KvK: 72160640