About us

FOOD INFORMATICS FOUNDATION

Novatrace belongs to a non-profit foundation and operates globally. Our mission is to replace competition on price which has negative effects on quality, with honest pricing for qualitative products and to enable trustful consumer purchasing choices.

We are run by a multidisciplinary team of professionals and dedicated volunteers passionate about increasing the quality of our daily products.

Roni Furlan
Founding director
Background: Quality Assurance, Engineering
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Matias Lippai
CRM manager
Background: Customer Relations, Marketing
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Serge Vrijaldenhoven
Technical consultant
Background: IT Management, Data Security
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Sylvester Baron
Business consultant
Background: Business Process Management
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Joris van Agtmaal
Business consultant
Background: Innovation Management
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Get in touch to discuss the opportunities our solutions provide!

Contact us